1. Privacy Policy – Nova Car Hire Ltd
(Arrow Cars East Midlands Airport)
Privacy Notice
Arrow Cars is committed to protecting your privacy.
Arrow Cars is a trading name of Nova Car Hire Ltd, a company registered in England and Wales (Company Number 10852399) with its registered address at 6 Little Tennis Street, Nottingham, NG2 4EL.
For the purposes of UK data protection law, Nova Car Hire Ltd is the data controller.
This notice explains how we collect, use and protect your personal data when you:
Visit our website
Use our mobile apps
Book journeys
Open a corporate account
Contact us or use our services
What information we collect
We may collect and process the following information:
Contact details (name, email address, phone number)
Booking and journey details
Payment and billing information
Corporate account details (where applicable)
Communications with us (emails, calls, messages)
Technical data such as IP address and device information
CCTV footage from outward-facing vehicle cameras only (no in-vehicle audio or filming)
How we use your information
We use your information to:
Provide and manage bookings and transport services
Communicate with you about journeys, accounts or enquiries
Process payments and issue receipts or invoices
Manage corporate accounts and reporting
Handle complaints, lost property and customer support
Improve our services and website
Meet legal, licensing and insurance obligations
Prevent fraud and protect our business
Where required, marketing communications will only be sent where you have opted in, and you can opt out at any time.
Legal basis for processing
We process your data where:
It is necessary to perform a contract with you
We have a legal obligation to do so
It is in our legitimate business interests
You have given consent (for example, marketing)
Sharing your data
We do not sell your data.
We may share your information with trusted third parties including:
IT and booking platform providers
Payment processors
Analytics providers
Insurance and claims handlers
Regulatory or law enforcement bodies where required by law
All third parties are required to keep your data secure and confidential.
Data storage and security
Your data is stored securely. Where data is processed outside the UK or EEA, appropriate safeguards are in place
We take reasonable technical and organisational steps to protect your data from loss, misuse or unauthorised access.
How long we keep your data
We only keep your data for as long as necessary, including:
Customer and account data: up to 6 years
Booking and transaction records: as required by law and licensing authorities
Communications and enquiries: up to 5 years
Your rights
You have the right to:
Access your personal data
Correct inaccurate data
Request deletion in certain circumstances
Restrict or object to processing
Withdraw consent for marketing
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, contact: hello@arrowcars.co.uk
Contact
If you have questions about this Privacy Notice, contact us at hello@arrowcars.co.uk